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Back-to-school time has a different meaning for everyone. Personally, I love the idea of a fresh start, a new outlook on the future and unlimited possibilities … and a fresh set of crayons! Professionally, it’s a great chance to pause and reflect on what’s happened so far this year and review progress made, in order…

It’s the best season of the year, no, not because the kids are going back to school or the beautiful colors on the trees but, because it’s football time. Yes, I’m a true, die hard, Vikings fan. Even if they NEVER get a super bowl win; however, I think this year is the year. Here…

The PartnersBrad, CaseyThey don’t mess around… usually. Often seen wearing their matching aviator glasses, even been mistaken for FBI agents. The Account ExecutivesKristi, Jamie, MikenaThese are the faces of Caliber, we made sure to save the best smiles for our clients. The Media SpecialistKellyAlways pulls out all the stops for our clients, no one ever…

When brainstorming a new design, the first thing I do is reach for my iPad or (more likely when my iPad is dead) the nearest sketchbook. I find when I try to type out my ideas, my mind goes completely blank. As a visual learner, I HAVE to see all my thoughts in one space…

We try to give our clients, vendors, family and friends a taste of the strong culture we have here at Caliber from time-to-time. Culture is very important to us and we know that it’s not just developed and nurtured inside our office walls. Our leadership is committed to making sure that we take the time…

1.  Know your audience. Before you start writing, you need to know who you are talking to – the age group, interest and location. Once you know these things, it’s important to research the specific demo. For example, if you are talking to teens you need to know what is appealing to them and any…

Caliber is pleased to welcome a summer intern to the team. Get to know her a little better with our Intern Q & A. We can’t wait for an exciting summer with Madelyn!  Name: Madelyn Miller What is your hometown: Sioux City, IA Where do you go to college? University of South Dakota What are…

Teamwork makes the dream work. A cheesy statement but oh so true. When I joined the Caliber team earlier this year, I was excited for a new opportunity to utilize my past experiences to help grow the company. Having been at my previous job for over 18 years, I was admittedly a bit nervous. However,…

We are excited to announce that Caliber has added a new member to the crew, Jamie O’Brien. Jamie will be joining as an Account Executive. She brings close to 20 years of marketing and advertising experience to Caliber. Previously, she has held multiple roles ranging from project management for web development to VP of operations.…

The world of social media is constantly evolving. Keeping up with the new while ditching the old is my job. It’s important to stay current with the new updates different platforms are rolling out in order to remain successful in the advertising industry. The following are just a handful of new features and updates you…