creating a canvas for every occasion
creating a canvas for every occasion MOSAIC THE CHALLENGE The Museum of Visual Materials approached Caliber in need of a name change and overall rebrand to better align with their unique offerings and purpose. The name caused confusion within the community, as the organization didn’t display works of art and wasn’t technically a museum. Since…
Read MoreSee It. Believe It.
See it. Believe it. CLAY COUNTY FAIR THE CHALLENGE No matter how dynamic the staging, no matter how wide the lens or high-flying the drone, it’s difficult to capture the true scale and excitement of the Clay County Fair using images of the fair alone. Can a photograph show how delicious a Clay County Fair…
Read MoreBranded Better by Choice
Branded Better by Choice AP SELECT THE CHALLENGE When AP Select chose to establish itself as a standalone regional seed company, they recognized the need for a brand that matched their ambitions. The existing brand required an elevation, embracing a modern edge with a bold look and tone. Their aim was to inspire confidence and…
Read MoreA Campaign for the Comfort of Your Home
A Campaign for the Comfort of Your Home Prairiesons THE CHALLENGE PrairieSons, a plumbing and HVAC contractor, provides comprehensive services in plumbing, heating, and air conditioning for projects of any scale. Renowned for their playful and clever brand communication, this year presented the challenge of coming up with a fresh visual theme that would catch their…
Read MoreRaising a glass to Ad-Excellence
Raising a glass to Ad-Excellence American Advertising Federation https://cc2021.thinkcaliber.com/wp-content/uploads/2024/02/Neon-Sign-Logo_AAA_Animation.mp4 WELCOME TO ADDY’S LOUNGE One night a year the South Dakota advertising crowd gathers to showcase their best work and earn bragging rights. Agencies and marketing teams alike take turns planning and executing the night to ensure it’s unique and remembered. Led by Caliber, this year’s…
Read Morea storybook rebrand
a storybook rebrand DE SMET, SOUTH DAKOTA https://cc2021.thinkcaliber.com/wp-content/uploads/2024/02/DeSmet_Pheasants15-C_Social_FullRes-1920×1080-1.mp4 THE CHALLENGE The community of De Smet, South Dakota was on a mission to refresh its image and draw a broader crowd of visitors to enjoy all aspects of the town and outdoor region. The challenge was breaking free from being seen as just a historical spot…
Read MoreAn Event Sixty Years in the Making
An Event Sixty Years in the Making Mustang Seeds THE CHALLENGE The team at Mustang Seeds found Deadwood to be the ideal backdrop for their 60-year celebration and came to Caliber to help establish the event theme. The event needed to highlight the significance of 60 years and the long-standing history of the company, all…
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