creating a canvas for every occasion
creating a canvas for every occasion MOSAIC THE CHALLENGE The Museum of Visual Materials approached Caliber in need of a name change and overall rebrand to better align with their unique offerings and purpose. The name caused confusion within the community, as the organization didn’t display works of art and wasn’t technically a museum. Since…
Read MoreBranded Better by Choice
Branded Better by Choice AP SELECT THE CHALLENGE When AP Select chose to establish itself as a standalone regional seed company, they recognized the need for a brand that matched their ambitions. The existing brand required an elevation, embracing a modern edge with a bold look and tone. Their aim was to inspire confidence and…
Read Morea storybook rebrand
a storybook rebrand DE SMET, SOUTH DAKOTA https://cc2021.thinkcaliber.com/wp-content/uploads/2024/02/DeSmet_Pheasants15-C_Social_FullRes-1920×1080-1.mp4 THE CHALLENGE The community of De Smet, South Dakota was on a mission to refresh its image and draw a broader crowd of visitors to enjoy all aspects of the town and outdoor region. The challenge was breaking free from being seen as just a historical spot…
Read MoreA Wild Rebrand
A Wild Rebrand Lake Area Zoological Society THE CHALLENGE The Lake Area Zoological Society was established in 1972 as a way to provide significant assistance in the growth, development and professionalism of the Bramble Park Zoo in Watertown, SD. For 50 years, LAZS has been the only nonprofit organization allocating 100% of its proceeds to…
Read MoreA Brand Built to Serve
A Brand Built to Serve Hero Haven THE CHALLENGE The founders of Hero Haven recently reached out to Caliber for their branding and messaging needs, and we jumped at the chance to work with them. Hero Haven is a non-profit organization established by fellow service members as a way to give back to the people…
Read MoreA Rock Solid Rebrand
A Rock Solid Rebrand Redstone Insurance Brokers THE CHALLENGE Redstone Insurance Brokers is a husband and wife duo that wanted a change from the typical corporate structure of an insurance brokerage. After the acquisition of Great Plains Brokerage Property & Casualty from a larger corporate entity, Redstone Insurance Brokerage was born. The acquisition of the agency represented a new…
Read MoreDigging Deep Into A New Brand
Digging Deep Into A New Brand DAKOTA IRON Dakota Iron, a startup heavy equipment reseller, came to Caliber for help with branding their business. Their main goal was not to be just another heavy equipment dealership but something different: A more personal, no-nonsense partner in the construction equipment marketplace. Our main goal was to help…
Read MoreA Rebrand That Rises Above
A Rebrand That Rises Above Tower Systems RISING TO THE CHALLENGE Tower Systems is a family-operated tower solutions company headquartered in Watertown, South Dakota, with divisions in Winter Park, Florida, and a satellite office in Angle Inlet, Minnesota. As a well respected leader in the industry for over 45 years, Tower Systems was in need…
Read MoreA Modern Combination of Urban and Rural
A Modern Combination of Urban and Rural Lincoln County Lincoln County of South Dakota was in need of an identity and logo update. They felt the need to modernize the county’s image and branding, and also differentiate themselves from the many other Lincoln Counties in the US. We worked with the Lincoln County team to…
Read MoreRebranding the Standard in Tower Safety
Communications Infrastructure Contractors Association
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