An Event Beyond The Best
An Event Beyond the Best Ag Leader THE CHALLENGE For the second year, Ag Leader partnered with Caliber to develop and execute the theme for their annual Blue Delta Dealer Summit, an event that brings together the “best of the best” dealers, also known as “Blue Delta Dealers.” This two-day summit aims to connect, motivate,…
Read MoreSee It. Believe It.
See it. Believe it. CLAY COUNTY FAIR THE CHALLENGE No matter how dynamic the staging, no matter how wide the lens or high-flying the drone, it’s difficult to capture the true scale and excitement of the Clay County Fair using images of the fair alone. Can a photograph show how delicious a Clay County Fair…
Read MoreBranded Better by Choice
Branded Better by Choice AP SELECT THE CHALLENGE When AP Select chose to establish itself as a standalone regional seed company, they recognized the need for a brand that matched their ambitions. The existing brand required an elevation, embracing a modern edge with a bold look and tone. Their aim was to inspire confidence and…
Read MoreA Campaign for the Comfort of Your Home
A Campaign for the Comfort of Your Home Prairiesons THE CHALLENGE PrairieSons, a plumbing and HVAC contractor, provides comprehensive services in plumbing, heating, and air conditioning for projects of any scale. Renowned for their playful and clever brand communication, this year presented the challenge of coming up with a fresh visual theme that would catch their…
Read MoreRaising a glass to Ad-Excellence
Raising a glass to Ad-Excellence American Advertising Federation https://cc2021.thinkcaliber.com/wp-content/uploads/2024/02/Neon-Sign-Logo_AAA_Animation.mp4 WELCOME TO ADDY’S LOUNGE One night a year the South Dakota advertising crowd gathers to showcase their best work and earn bragging rights. Agencies and marketing teams alike take turns planning and executing the night to ensure it’s unique and remembered. Led by Caliber, this year’s…
Read Morea storybook rebrand
a storybook rebrand DE SMET, SOUTH DAKOTA https://cc2021.thinkcaliber.com/wp-content/uploads/2024/02/DeSmet_Pheasants15-C_Social_FullRes-1920×1080-1.mp4 THE CHALLENGE The community of De Smet, South Dakota was on a mission to refresh its image and draw a broader crowd of visitors to enjoy all aspects of the town and outdoor region. The challenge was breaking free from being seen as just a historical spot…
Read MoreTaking An Event To The Apex
Taking An Event To The Apex Ag Leader THE CHALLENGE Ag Leader, a precision ag technology company, reached out to Caliber for help branding an event for their best-performing dealers. Referred to as ‘Blue Delta Dealers,’ these ‘best of the best,’ dealers are invited to an annual event to connect, motivate, and educate for the…
Read MoreA Campaign with Personality
A Campaign with Personality CLAY COUNTY FAIR MEET CLAY The Clay County Fair is an entity unlike any other around these parts. It seems everyone knows—or at least has heard—about it. It is a presence so significant it almost takes on a life of its own. In fact…what if it was a living person? That’s…
Read MoreBranded From the Inside Out
Branded From the Inside Out Self-care studio THE CHALLENGE The founders of Self-Care Studio came to Caliber needing help creating a strong brand and messaging that encompasses who they are. Entering a market with well established competitors, it was essential that they positioned themselves as an all-in-one health, wellness, and aesthetics studio to stand out.…
Read MoreA Grand Champion Campaign: Year 2
A Grand Champion Campaign: Year 2 Clay County Fair THE CHALLENGE After leading a grand champion campaign for Clay County Fair in 2021, our team got back to work this year for round two. Caliber was tasked with the challenge of building on last year’s momentum and bringing that into 2022. The focus was to…
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