So Much More Than a Recruitment Campaign Dakota Tube THE CHALLENGE Dakota Tube in Watertown launched a recruitment campaign in March to promote their outstanding workplace. Everything from a clean and safe work environment, to great starting wages, Dakota Tube is so much more than you expect. We had the opportunity of putting faces to…

A Campaign Destined for Greatness Plains Commerce Bank THE CHALLENGE We set out to create a campaign for Plains Commerce Bank’s Mitchell Branch to promote their loan options for recreational vehicles as well as build checking account relationships within the community. The main challenge was coming up with a theme that would fit perfectly with…

Leading a Grand Champion Campaign Clay County Fair THE CHALLENGE The Clay County Fair is held annually in Spencer, Iowa and has proudly held the slogan of ‘World’s Greatest County Fair’ since 1928. After a year off in 2020, the Clay County Fair team was looking for a way to create buzz and excitement about…

A Future-Focused Campaign Prairie Lakes Specialty Clinic Prairie Lakes Healthcare System is located in Watertown, SD, and is a leader in regional healthcare for northeastern South Dakota and western Minnesota. Caliber partnered with Prairie Lakes Healthcare System to develop a campaign to announce the opening of the new state-of-the-art Prairie Lakes Specialty Clinic in 2018.…

Don’t Risk It LG Seeds THE CHALLENGE We set out to create a series of short social videos and advertisements to drive users to download LG Seed’s new app. The main challenge with these was not blending in within social feeds by using a non-stereotypical visual that did not include crops or big machinery. We…

A Bold Recruitment Effort Vikor Teleconstruction Recruitment in this day and age is difficult no matter what industry you’re in.  Tower construction is a rigorous and grueling occupation and recruiting for it is just as difficult. Caliber and VIKOR worked together to create employee spotlight videos that uplift the role, the company and the individual…

Lifting up the 605 605 Strong Campaign The 605 Strong campaign was a part of a large initiative to provide resources, support and help to South Dakotans who have been affected by the pandemic. The overall graphic theme was based off of seven different target audiences: Farmers, Business Owners, Families, Elderly, Hispanics, Healthcare Workers and…

Does the Mix Really Matter?